Concept Proposal
Concept Proposal
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Blend is a community of young Gen Z creators in India. We connect them with brands through real community, not just contracts. "Gen Z doesn't trust ads. They trust the people who show up." So we don't rent you an audience for one post. We build one with you, with a creator crew that keeps showing up.
Video, editing, design, writing and social. One small team that handles it all.
A steady stream of content, not one campaign that drops and then goes quiet.
People who live on Reels and Shorts, making videos built to be watched there.
Their channels, our pages, and a wider creator network, all working for you.
All of this for free, with no paid ads. That's exactly what Gamebae needs to turn scrollers into players.
Turn views into Amazon and store orders.
The first game every new player picks up.
Make games look easy to play, so people buy right away.
Protect buyers, and your brand, from fake copies.
We change that to "wait, that looks fun, and I already get it." Everything we make follows one simple idea: show, don't tell.
Not random posts. Four simple video types, each made to hit one of your goals. We run them on rotation, all the time.
Short, fun videos that teach a game in 30 seconds. The "this looks hard" feeling is gone before the clip even ends.
Ideas: 30-second rule videos · "explain it like I'm 5" · first-turn POV · fast play-throughs
People think "I could play this tonight," then we show them where to buy.
A funny, ongoing mini-series. One friend group, and every episode their game night goes a little wild, with twists and cliffhangers. Characters people follow, and Gamebae games as the star.
Ideas: short episodes · a regular cast · running jokes · "to be continued" endings
Makes Gamebae something people wait for, not an ad they skip.
Spotting fakes, made fun. Real-vs-fake reveals, the 3 signs of a fake copy, and how a fake ruins game night.
Ideas: side-by-side reveals · "spot the fake" quizzes · real unboxings · buyer tips
Makes buying the real thing the smart, easy choice. Good for buyers and your brand.
Games in the hands of creators people already trust. "Your first board game" challenges, reactions, duets, and gifting moments.
Ideas: first-game challenges · creator duets & stitches · gifting moments · reaction play-throughs
Trusted faces bring new players, and new players become buyers.
No empty numbers. Just three simple rules behind every post.
We post all the time, not in short bursts. Showing up often is what works.
Grab attention in three seconds. The sell comes gently, on top of real fun.
We see what works and make more of it. The plan gets better every week.
Every video moves people one step closer to buying.
More orders on top games like Taco Cat, with videos that lead straight to buying.
Gamebae becomes the answer to "new to board games? start here."
Real engagement that builds an audience over time, not a one-time spike.
An audience that buys the real thing. Fewer fakes, stronger brand.
Gen Z creators who actually play. The people your buyers already trust.
We show up again and again. Never a faceless vendor.
We earn attention without relying on paid ads to do the work.
We get people to love your games and guide them to buy.
Let's start with a small crew, test it on one top game, then grow what works. First step: a quick chat. No big deck needed.
